About us


Hatsumomidi's Mission

Evoking Shifting Nature in Sake

The nation of Japan has over 3,000 islands, and is blessed with a diverse natural landscape. Historically, the people of this archipelago lived in close contact with the land, and grew sensitive to the subtle changes of the seasons. Hatsumomidi hopes to deliver sake that goes beyond seasonality, that evokes every subtle shift in Japan's climate through all 72 of the micro-seasons of ancient tradition, which themselves have influenced the development of Japan's sake brewing culture.

200 Years of HATSUMOMIDI

Opening the Way to the Next Hundred Years

Over 200 years have passed since HATSUMOMIDI’s founding in 1819. With the support of many in the community, it has survived even through war, and begun to thrive in the Tokuyama area of Shunan. As a national drink of Japan, sake has been called the "chief of 100 medicines," as a source of healthy peace of mind to Japan's people. We here at HATSUMOMIDI are dedicated to contributing to our local community, and treasure our history even as we train and work to innovate for the future. We hold that same passion for our customers, as well. We believe that we have survived these 200 years by valuing every single day, and the connections we have built with every one of our customers and neighbors. As we move forward into the next 100 years, we will continue to create sake for every season, and continue to build our skills to do so.

Twelfth Generation Owner HARADA YASUHIRO

Corporate Logo Concept
Mountains, and the coming of color.

The birth of color words in Japan came from nature, from the sun, sea, and mountains. The word momidi, now the Japanese for the maple tree, was apparently first used to mean things that change color, like the tree-covered mountainsides themselves. The brewery's name of HATSUMOMIDI, or first momidi, refers to the beginning of that change. This new logo, then merges that idea of a change of color coming to life, with the brewery's mission to "bring nature's changes with Japan's sake" by combining the mountains, the sun and its light, and change.